Jerry Nichols is currently the Global Head of Marketing Performance Management at SAP, where he leads the efforts to ensure that SAP Marketing achieves its strategic objectives. Prior to rejoining SAP in 2013, he built and led the analytics and measurement practices for JWT New York, SAP North America, and Cisco Systems, Inc.
Jerry is both a marketing and analytics enthusiast: writing blogs and speaking at the DMA and other professional venues. Jerry has also received industry awards, including the SiriusDecisions Measurement Program of the Year Award and multiple advertising effectiveness awards, including North America and Germany Effies, and the Association for the Measurement of Effectiveness Communications. Jerry serves on the board of trustees for Marketing EDGE and has served on the DMA programming advisory and Marketer of the Year committees. He has a Master’s Degree in Mathematical Sciences/Statistics from Virginia Commonwealth University and lives in New York, NY.
Jerry Nichols' Sessions
The Impact of Digital Transformation on the Customer Journey
Track 6: Spending on analytics solutions has never been higher, and yet marketing executives have never felt so overwhelmed by data. Join the industry’s top analytics experts as they discuss the latest metrics that matter in pre- and post-conversion tracking, as well as innovative solutions for audience tracking and targeting.Explore Session