Strategic-thinking digital professional with diverse knowledge and experience in partnering with Executives and digital marketers to develop omni-channel marketing strategies that deliver quantifiable value to Brands as well across the Bayer Consumer Health Division. Expert in web analytics and skilled in offering insight and leadership to manage the development of integrated marketing strategies while harnessing core understanding of platforms and individual disciplines that contribute to overall growth of the organization. Extensive history of offering strategic leadership to support change management and enterprise digital transformation that delivers measurable impact. As Director of Digital Strategy at Bayer Consumer Health US, I collaborate with Digital Leadership in crafting an approach to position Bayer as a leader in the digital personal care space.
Jeff Rasp's Sessions
Data-Driven Marketing: Separating Truth from Hype
Track 5: Automated media buying and optimization offers the ability to reach new audiences with highly relevant ads – at scale. At the same time, new solutions are emerging for improved segmentation, enabling marketers to reach highly coveted audiences in wholly unique ways. Join senior brand marketers and media executives as they discuss the nuances, opportunities, and underlying data implications of tapping into the power of this technology.Explore Session