As President and CEO of Worldata, Jay Schwedelson is responsible for driving strategic growth across all Worldata divisions. Under his leadership, Worldata has become the industry leader in acquisition marketing strategies, permission email marketing services, direct mail list services and interactive advertising solutions. Schwedelson was the driving force behind Worldata’s transformation from a traditional list rental firm into an interactive leader. He has launched divisions including Webconnect, SubjectLine.com and strategic consulting divisions which have spurred the company’s overall success as a digital marketing leader. Schwedelson is active in the Direct Marketing Association, where he currently serves on the Board of Directors. He is a past Chair of the DMA’s List Leaders Group, founding member and past chairman of the DMA’s Council for Responsible Email. He is currently also serving on the Board of Directors of the Marketing EDGE. Among his career achievements Jay has been named to Crain’s 100 Top Industry Professionals each of the last 10 years. He also sits on the Advisory Board at his alma mater The University of Florida.
Track 5: Automated media buying and optimization offers the ability to reach new audiences with highly relevant ads – at scale. At the same time, new solutions are emerging for improved segmentation, enabling marketers to reach highly coveted audiences in wholly unique ways. Join senior brand marketers and media executives as they discuss the nuances, opportunities, and underlying data implications of tapping into the power of this technology.Explore Session