Jake Bennett is CTO at POP, a Seattle-based digital agency. He leads a diverse team of technologists responsible for creating software solutions – driven by consumer insights – that deliver results for POP’s clients. Jake views technology with a highly pragmatic eye, which enables him to help established companies navigate a rapidly evolving technology landscape. Through the years, Jake has worked with a wide range of clients, including Bank of America, Nintendo, Costco, VMware, and Microsoft. He is passionate about exploring new technologies and management approaches that enable companies to operationalize change faster and more efficiently.
Jake Bennett's Sessions
State of Play: AI-Enabled Personalization
Track 4: How can you use customer data to deliver uniquely powerful personalization and while avoiding the dangers of alienating those suspicious of how marketers use their data? Join top retail and brand marketers as they discuss the latest technologies and tactics that are paving the road to true one-to-one marketing.Explore Session