Erin Matts is the North America Chief Executive Officer of Annalect.
She is a veteran of the media and advertising industry, with a background that spans executive agency, publisher and leading global brand positions. She brings extensive experience in digital innovation and leadership.
Previous to Annalect, Erin served as SVP, Chief Digital Marketing Officer at Glam Media in Silicon Valley. She also served as the Global Director, Digital Connections at Anheuser-Busch InBev where she was tasked with elevating the brewer's consumer position and engagement on all digital platforms.
Prior to publisher and brand leadership experiences, she led the U.S. digital media practice for OMD, the largest media agency in the U.S., playing major roles in helping the agency to be recognized by Ad Age as Agency of the Year in 2008 and 2009.
In 2015, Erin was named to ‘Ad Age's Women to Watch’ list among 20 women “who are breaking new ground in marketing and media.”
Erin Matts' Sessions
What Will Data Drive Next?: Future-Proofing Your Business
Track 1: When it comes to establishing data as the core of your marketing organization, the change must begin at the top. Join senior executives as they discuss and define the business impact and opportunities of data-driven marketing for their organizations.Explore Session