Andrew (Drew) Bailey is currently responsible for helping to enable a content strategy, practice and discipline for the FedEx enterprise as a manager within the Customer Engagement Marketing organization. In his prior role he managed the digital/email platform and under his leadership FedEx completed a global integration of all its email operations allowing for better targeted, relevant campaigns with the allowance for true segmentation, testing and customer scoring; an effort that earned him the coveted FedEx Five Star award.
Previously, Drew worked for AutoZone and IBM; a team member of FedEx for 14 years, Drew holds an E.M.B.A and B.B.A. (MIS) from the University of Memphis. He was recognized as the 2010 Distinguished Young Alumnus for the Fogelman College of Business and Economics and has recently been recognized as the 2015 University of Memphis Outstanding Young Alumnus.
Drew currently serves on several boards, all focused on education empowerment; including the National Alumni Association Board of Directors and the LEAD Board for the University of Memphis. He is married to Melody Bailey and they have three children; Alexis (21), Andrew Jr. (14) and Christopher (12).
Track 5: Automated media buying and optimization offers the ability to reach new audiences with highly relevant ads – at scale. At the same time, new solutions are emerging for improved segmentation, enabling marketers to reach highly coveted audiences in wholly unique ways. Join senior brand marketers and media executives as they discuss the nuances, opportunities, and underlying data implications of tapping into the power of this technology.Explore Session
Media + Data Platforms = Content Personalization @ Scale
Track 4: How can you use customer data to deliver uniquely powerful personalization and while avoiding the dangers of alienating those suspicious of how marketers use their data? Join top retail and brand marketers as they discuss the latest technologies and tactics that are paving the road to true one-to-one marketing.Explore Session