Debbie has a passion for the direct marketing industry! For over 25 years, she has become a master in direct response production by utilizing traditional and new technological platforms, enabling clients to bring their ideas and products to market.
Convinced of the unlimited potential in the industry, Debbie has contributed to its advancement through her years of involvement with the national DMA and 30+ regional and local marketing associations. On the national level, she serves on the ECHO Board of Governors, is the ECHO Judge Committee’s Co-Chair and the DMA Curator Committee.
Debbie competes regularly in marathons and ultra-marathons such as the Western States 100 Mile Endurance Run. She is currently on track finish running a marathon in every state in the U.S. this year. In her downtime, she enjoys fishing and hunting with her husband and grandsons.
Debbie Roth's Sessions
Unlocking Your Data to Break Down Marketing Channel Silos
Track 5: Automated media buying and optimization offers the ability to reach new audiences with highly relevant ads – at scale. At the same time, new solutions are emerging for improved segmentation, enabling marketers to reach highly coveted audiences in wholly unique ways. Join senior brand marketers and media executives as they discuss the nuances, opportunities, and underlying data implications of tapping into the power of this technology.Explore Session