David is a veteran technologist, marketer, and analytics expert. He brings financial modeling, analytics & search engine marketing, digital media, marketing automation, social media and lead generation expertise to our LSE Team. David and his team have served a wide variety of education organizations include USC Marshall School of Business, UCLA Anderson School of Business, Pepperdine Graziadio School of Business, and many other businesses such as General Electric, Procter & Gamble, Chase Bank, Disney, Siemens, Kaiser Permanente, and Medtronic. He has lead our teams to deliver thoughtful data-driven digital marketing analysis and strategy in verticals including financial services, energy, CPG, healthcare, entertainment, SaaS and lead generation.
David Shor's Sessions
Data Glut. Now What? Reporting and Insights Generation for the Real World
Track 5: Automated media buying and optimization offers the ability to reach new audiences with highly relevant ads – at scale. At the same time, new solutions are emerging for improved segmentation, enabling marketers to reach highly coveted audiences in wholly unique ways. Join senior brand marketers and media executives as they discuss the nuances, opportunities, and underlying data implications of tapping into the power of this technology.Explore Session