Ms. Sugarman joined Sling TV in February 2015. Prior to Sling TV, Ms. Sugarman was CMO at Healthy Directions from December 2010 – August 2014. As CMO, Ms. Sugarman was responsible for Retention, Acquisition and Digital Marketing as well as Marketing Analytics and Ecommerce. Previously, Ms. Sugarman was Vice President of Acquisition Marketing at Guthy Renker for three years. Her other experience includes three years at Vonage as Vice President of Acquisition Marketing. She also spent nine years at America Online in various management positions including Vice President of Direct Marketing. Earlier in her career, Ms. Sugarman spent 10 years at an advertising agency in Virginia. Ms. Sugarman holds a BS degree in Marketing and Management from Davis & Elkins College. Ms. Sugarman serveson the DMA Ethics Operating Board and Marketing EGDE Board of Trustee.
Colleen Sugarman's Sessions
Unlocking Your Data to Break Down Marketing Channel Silos
Track 5: Automated media buying and optimization offers the ability to reach new audiences with highly relevant ads – at scale. At the same time, new solutions are emerging for improved segmentation, enabling marketers to reach highly coveted audiences in wholly unique ways. Join senior brand marketers and media executives as they discuss the nuances, opportunities, and underlying data implications of tapping into the power of this technology.Explore Session