Director, Marketing Strategy & Business Development
Chuck La Tournous (@ChuckLaTournous) leads the Association/Affinity Marketing program for Prudential Group Insurance and directs the marketing strategy for some of the company's biggest clients. He also has responsibility for life product strategy and led Group’s web relaunch on prudential.com. In addition to his role at Prudential, Chuck has been a creative director, web developer, direct marketer, radio and TV producer, journalist, podcaster and musician, and is a pioneer in digital marketing and production. He lives in western NJ with his wife and children, where he likes to watch the hot air balloons drift over his house.
Chuck LaTournous' Sessions
Unlocking Your Data to Break Down Marketing Channel Silos
Track 5: Automated media buying and optimization offers the ability to reach new audiences with highly relevant ads – at scale. At the same time, new solutions are emerging for improved segmentation, enabling marketers to reach highly coveted audiences in wholly unique ways. Join senior brand marketers and media executives as they discuss the nuances, opportunities, and underlying data implications of tapping into the power of this technology.Explore Session