Jurgen Castro is imre’s Senior Director of Digital Strategy & Analytics. In this role he leads an integrated team of digital strategists, media planners and analytics experts tasked with crafting insights from large data sets and finding new ways to enhance customer behaviors using creative and technology. Throughout the course of his career he's had the privilege of working with fearless clients across Patagonia, John Deere, PepsiCo, Nestle and Target - among others. In his spare time he actively seeks out miniature foods as he explores the culinary scene in San Francisco alongside his fiancee where they currently reside.
Jurgen Castro's Sessions
Innovations in Social Data: Extracting More for Your Money
Track 2: Consumer behaviors are changing so quickly that today’s data-driven marketer can scarcely keep up. Join marketers on the cutting edge of data developments as they tackle recent challenges and opportunities related to social data, voice-recognition technology, the connected home and car, retail tech disruptions, wearables, and more.Explore Session