As a Senior Product Marketing Manager for Adobe Campaign, Bruce oversees product marketing and strategy for cross-channel campaign management. He helps drive strategy, execution, product messaging and overall vision of Adobe Campaign, an integral component of the Adobe Marketing Cloud. Bruce has more than 16 years of experience working with a myriad of digital marketing disciplines, including web analytics, social media, mobile and email, as well as CRM technologies such as marketing automation, predictive analytics and marketing resource management. Prior to Adobe, he held various sales and marketing roles with SAS and Unica. Bruce regularly speaks at marketing industry conferences, such as the Adobe Summit, the DMA and most recently, the Digital Marketing Symposium. Outside of evangelizing the benefits of Adobe to a marketer, he spends his time with his family in Bozeman, MT, where they take full advantage of the great outdoors.