Brian Hovis is the head of Customer Acquisition of Media and Digital at Nordstrom. A proven marketing leader, driving large scale national campaigns fully integrated across consumer touch points and marketing channels. Hovis has an excellent track record for consistently exceeding double-digit unit and revenue targets, and leads with consumer insights that translate into strategies and tactics that work across the funnel from awareness and engagement to response and conversion, regardless of budget. Hovis recently led marketing for Experian Consumer Services and previously managed digital marketing for Intuit and Sony Electronics, with active media industry leadership including speaking at Ad Tech and iMedia and participating on multiple leading publisher advisory boards. I hold a marketing degree from the Leeds Business School at University of Colorado as well as an MBA from the Olin Business School at University of San Diego.
Brian Hovis' Sessions
How Mobile is Redefining Omni-Channel
Track 4: How can you use customer data to deliver uniquely powerful personalization and while avoiding the dangers of alienating those suspicious of how marketers use their data? Join top retail and brand marketers as they discuss the latest technologies and tactics that are paving the road to true one-to-one marketing.Explore Session