Amanda oversees digital marketing, social media, acquisitions, paid media and member exclusive offers for Marriott’s award-winning loyalty program, engaging members through always-on marketing that drives loyalty and profitable consumer behavior. Bringing a big-picture view of the entire end-to-end customer experience and expertise in shaping programs within the digital space, she leads breakthrough strategies that increase awareness, drive higher new program enrollments, shift consumer perception, increase member advocacy and room nights while creating exceptional experiences for Marriott Rewards members.
Amanda Moore's Sessions
Innovations in Social Data: Extracting More for Your Money
Track 2: Consumer behaviors are changing so quickly that today’s data-driven marketer can scarcely keep up. Join marketers on the cutting edge of data developments as they tackle recent challenges and opportunities related to social data, voice-recognition technology, the connected home and car, retail tech disruptions, wearables, and more.Explore Session