As Vice President of Marketing for IBM Mobile Enterprise, Alisa Maclin leads a global team responsible for marketing strategy and demand generation for IBM’s Mobile offerings worldwide. IBM Mobile services and solutions are designed to help clients develop their mobile strategy, empower employees, re-imagine customer engagement, build and manage their mobile environment flexibly and securely. Alisa also leads global marketing for IBM Cloud Application Innovation services, which help clients develop, modernize, and manage their enterprise applications effectively. Over her 25-year career with IBM, Ms. Maclin has held global marketing and sales leadership roles in IBM's Software, Global Business Services, Cloud and Sales and Distribution divisions.
Ms. Maclin is based in New York City and holds a BA in Communications Studies from UCLA, and an MA in Communications Management from USC's Annenberg School for Communications.
Alisa Maclin's Sessions
The Impact of Data on Creative Strategy: Closing the Gaps
Track 3: Art and science unite. Join creative-minded marketing executives for lively discussions of the latest data-driven strategies related to mobile creative, content, emerging ad formats, user experience, and more.Explore Session