Credible

Alan Gellman

Chief Marketing Officer
Alan recently joined the Center for the Digital Future, part of the USC Annenberg School of Communications, as a Fellow on the Future of Money Project. He is currently CMO of fintech startup Credible. Previously, he was Chief Marketing Officer at Esurance, driving growth and innovation and overseeing all of Esurance's brand and performance marketing and advertising efforts, including direct marketing, digital and offline advertising, search, brand partnerships, communications and innovation/product strategy. Business Insider included him in its list of the 50 Most Innovative CMOs in the World. From winning the Super Bowl “Hashtag Bowl,” according to Forbes, to creating a deep digital partnership with Major League Baseball to building and leveraging a marketing technology stack, Alan is focused on driving growth through driving value for consumers. Previously, he was Senior Vice President, Digital Marketing at Wells Fargo responsible for all third-party advertising, including video, display, search engine marketing, mobile and social. Before that, Alan led strategy, research and analytics for Wells Fargo’s Consumer Credit Group, where he established a customer engagement strategy and was responsible for leading a team across seven lines of business in developing a debt management program. In addition, he led a cross-enterprise team in evolving a share of credit strategy that identified billions of dollars of opportunity across lines of business. Alan began his marketing career in consumer packaged goods with General Foods, Kraft and ConAgra. Later, he spent six years with Blue Shield of California leading consumer marketing and then building and leading their e-business division. He serves on the North American Advisory Board of the CMO Council and the Board of Directors of Pact, An Adoption Alliance. He holds a Bachelor of Arts degree in International Relations from the University of Pennsylvania and an MBA from University of Rochester's Simon School.