Get Your Ticket October 9-10, 2017
New Orleans, LA

Here's What You Need To Hear

Seminar Series

Topics Covered in this Year's Seminar Series:

  • The New Digital Ecosystem: Navigating the Cross-Platform Reality
  • Adopt and Adapt: Trends in Global Digital Marketing
  • Connecting with Patients and Physicians in the Digital Age
  • Mobile Apps? Social? Customer Reviews? Proof of What Drives Business

With an academic focus, these moderated series of lectures are intended for an advanced audience and are curated to have a global reach.

SEMINARS

Sunday, October 16th

10:00AM – 10:45AM | The New Digital Ecosystem: Navigating the Cross-Platform Reality

In this data driven session, Alex Banks, VP, comScore Marketing Solutions, comScore will shed light on the current digital ecosystem with an emphasis on the cross media landscape…Learn More

Alexander Banks
Vice President, comScore Marketing Solutions
comscore-logo

10:50AM – 11:35AM | Adopt and Adapt: Trends in Global Digital Marketing

Jennifer Stearns is an executive in Accenture Digital’s practice group and she will share with you trends of global brands are addressing and transforming their marketing across a global landscape…Learn More

Jennifer Stearns
Senior Manager, Accenture Interactive Marketing Transformation, Accenture
accenture

11:40AM – 12:25PM | Connecting with Patients and Physicians in the Digital Age

A new product launch is a pivotal moment for a brand to establish its relationship with customers. In the pharmaceutical industry, over 750 new products are expected to be launched in the next 5 years. Yet, if past trends hold true, ~45% will underperform market expectations by 40% or more…Learn More

Brian Fox
Senior Partner, McKinsey
McKinsey

1:00PM – 1:45PM | Mobile Apps? Social? Customer Reviews? Proof of What Drives Business

This session will share results from analyses linking consumer engagement behaviors to purchase, and customer value…Learn More

Tom Collinger
Associate Professor, and Executive Director, Medill IMC Spiegel Digital & Database Research Center, NorthWestern University
northwestern
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