With an academic focus, these moderated series of lectures are intended for an advanced audience and are curated to have a global reach.
In this data driven session, Alex Banks, VP, comScore Marketing Solutions, comScore will shed light on the current digital ecosystem with an emphasis on the cross media landscape…Learn More
Jennifer Stearns is an executive in Accenture Digital’s practice group and she will share with you trends of global brands are addressing and transforming their marketing across a global landscape…Learn More
A new product launch is a pivotal moment for a brand to establish its relationship with customers. In the pharmaceutical industry, over 750 new products are expected to be launched in the next 5 years. Yet, if past trends hold true, ~45% will underperform market expectations by 40% or more…Learn More
This session will share results from analyses linking consumer engagement behaviors to purchase, and customer value…Learn More