Track 5 - Frankenstack: Cross-Channel Media Planning, Buying and Optimization

Unlocking Your Data to Break Down Marketing Channel Silos

Tuesday October 10th • 10:45 am - 11:45 am Sponsored By
Engage with our panel of industry leaders and hear how they’re leveraging data-driven digital, social and traditional media to optimize ROI and response rates. Representing a variety of verticals, these brand marketing experts will share their perspectives why data science is “a must” to breakdown the channel silos and how marketers can get started on this path. Discover how they have combined data and technology platforms to open new cross-platform opportunities. Key session takeaways will include:
  • Tactics for leveraging data to break down existing silos within a marketing organization
  • New opportunities for combining technology and data science to engage both B2B and B2C audiences
  • Real-life examples of cross-platform technologies and strategies in action
Who should attend? Brand marketers, media agencies and tech providers specializing in the ad-tech, mar-tech and marketing cloud solutions.