Snapchat, Millennials and Endless Self-Celebrity: How Brands Play

Sunday October 8th • 4:15 pm - 4:30 pm
Every day, Snapchat users watch more than 10 billion videos and spend an average of 25-30 minutes on Snapchat. Combine that amount of activity with Snapchat’s lucrative young audience, and it would appear that the platform is a data-driven marketer’s dream come true. But how can you tap into this treasure trove of insights when Snapchat’s activity, by its very nature, is fleeting? What should your Snapchat metrics strategy look like? Key learnings in this session will include:
  • Top Snapchat metrics to track
  • Emerging advertising and analytics opportunities on the platform
  • Tips from brand marketers who are in the Snapchat trenches