Track 5 - Frankenstack: Cross-Channel Media Planning, Buying and Optimization
Programmatic: The Next Chapter
Tuesday October 10th • 2:45 pm - 3:30 pm Sponsored By
Much of the growth in digital media spending comes from the growth in programmatic spend. Within banner display and video formats, programmatic spend is expected to grow to $36.8 billion by 2019. And yet, while many brands are still scurrying to embrace and implement programmatic solutions, they find that they’re chasing a moving target. Programmatic media buying is evolving, and that’s not all. Programmatic capabilities are also extending into the production realm, and leading brands like Coca-Cola are already tapping into the opportunity.
During this session, brand and industry leaders from Kepler Group, PayPal, Sirius XM Radio, iCrossing and Coca-Cola will discuss the next evolution of programmatic. Key takeaways will include:
Missed opportunities in today’s programmatic landscape
How programmatic might evolve to define the future state of all marketing
The data implications of programmatic and how to adapt internally
Insights into Coca-Cola’s future-looking approach to programmatic production
Who should attend? Brand marketers, media agencies and tech providers specializing in the ad-tech, mar-tech and marketing cloud solutions.