Track 5 - Frankenstack: Cross-Channel Media Planning, Buying and Optimization

Programmatic: The Next Chapter

Tuesday October 10th • 2:45 pm - 3:30 pm Sponsored By
Much of the growth in digital media spending comes from the growth in programmatic spend. Within banner display and video formats, programmatic spend is expected to grow to $36.8 billion by 2019. And yet, while many brands are still scurrying to embrace and implement programmatic solutions, they find that they’re chasing a moving target. Programmatic media buying is evolving, and that’s not all. Programmatic capabilities are also extending into the production realm, and leading brands like Coca-Cola are already tapping into the opportunity. During this session, brand and industry leaders from Kepler Group, PayPal, Sirius XM Radio, iCrossing and Coca-Cola will discuss the next evolution of programmatic. Key takeaways will include:
  • Missed opportunities in today’s programmatic landscape
  • How programmatic might evolve to define the future state of all marketing
  • The data implications of programmatic and how to adapt internally
  • Insights into Coca-Cola’s future-looking approach to programmatic production
Who should attend? Brand marketers, media agencies and tech providers specializing in the ad-tech, mar-tech and marketing cloud solutions.