Track 1 - How Data Drives Business Outcomes: The C-Suite in Alignment
Leveraging Data To Create A Passion Brand
Tuesday October 10th • 2:45 pm - 3:30 pm Sponsored By
Every industry around the globe has been completely disrupted by data and technology. Stalwart brands are losing market share to upstarts that become part of our cultural fabric. Billions of dollars are being made and lost while brands grasp for the newest tools and technology. But most don’t realize the strategic underpinnings need to change.
In this presentation, Jeff Rosenblum, author of “Friction” and director of “The Naked Brand,” shows how to build a passion brand by focusing on empowerment over interruptions. On stage with a leading real-life passion brand, he will show how fighting friction enables brands to divorce themselves from legacy business models, maximize the ROI of data acquisition and create emotional customer relationships. Drawing on neuroscience research, case studies and engaging stories, Jeff and his co-presenters will demonstrate:
How brands can embrace transparency
The path to winning brand evangelists
Secrets for unleashing unprecedented growth
Who should attend? Senior executives and stakeholders focused on the business impact of data on the organization.