Track 1 - How Data Drives Business Outcomes: The C-Suite in Alignment

How Partnering with Privacy Can Accelerate Your Marketing Success

Monday October 9th • 2:15 pm - 3:00 pm Sponsored By
How do you balance the challenges of a data-driven strategy with the ever-changing landscape of data-privacy laws and regulations? As your organization explores new methods of data optimization and analytics, do you know the possible privacy compliance risks and how they could impact your revenue goals? Learn firsthand from former-marketers-turned-privacy-officers about the steps you can take to move your organization onto a successful path of responsible data usage and how marketing teams can benefit from partnering with privacy teams. Key takeaways include:
  • Best practices for integrating privacy and risk decisions into strategic marketing planning
  • Ideas for effective collaboration with current privacy resources
  • How GDPR and other privacy regulations can impact your current and future marketing strategy
Who should attend? Senior executives and stakeholders focused on the business impact of data on the organization. Examples: CMOs, CTOs, CPOs, business consultants, analysts, journalists and lobbyists.