Track 5 - Frankenstack: Cross-Channel Media Planning, Buying and Optimization
Dynamic Creative Optimization in Action
Monday October 9th • 1:15 pm - 2:00 pm Sponsored By
Dynamic creative optimization (DCO) enables marketers to automatically differentiate and custom-tailor ad creative to consumers using data. Doesn’t that sound nice? But getting DCO right isn’t as simple as picking a tech solution, setting it and forgetting it. You need to be prepared to dig deeper.
Key learnings in this session will include:
An overview of DCO solutions
Best practices for implementing DCO solutions
Brand case studies from those doing it right
Who should attend? Brand marketers, media agencies and tech providers specializing in media and creative optimization, as well as the ad-tech, mar-tech and marketing cloud solutions that drive these processes.