Track 6 - Sense & Respond: Tracking, Targeting, Attribution, ROI
Clash of the Titans: Identity vs. Privacy (How They Work Together)
Monday October 9th • 11:00 am - 12:00 pm Sponsored By
Cross-platform consumer identification raises alarm bells within the privacy advocacy community. Done wrong, it can be disastrous. Done right, identity drives more seamless and coordinated consumer experiences. Join leaders from DMA's Identity Council to learn how identity can be an equal benefit for consumers and marketers. Hear from members of DMA’s Identity Council - - Acxiom, LiveRamp, Experian, Moxie, IBM, Conversant, MediaMath, FCB, Oracle Data Cloud, 1-800Flowers.com, 4Info, TD Ameritrade, USPS, Infogroup, Morgan Digital Ventures and PCH - - on how they've managed the balance between the capabilities of cross-platform consumer identification and responsible data privacy practices, and how you too can stay away from this potential Clash of the Titans.
PLUS: Spotlight on Adobe - The Future of TV Advertising
Attendees of this session will also hear opening remarks from Adobe, the presenting sponsor of &THEN’s Attribution track, regarding the future of television advertising. This year, more than 60 percent of Americans can stream digital content to their TV set, offering advertisers additional channels to access the living room. Of course, in the 21st century, the “living room” extends beyond the TV screen and can be found wherever viewers watch television, including on computers, tablets and phones. Join Jes Santoro of Adobe, as he helps marketers understand and best use the new means available to them to reach into the “living room” through software. Topics discussed will include planning, buying and measurement for programmatic TV, connected TV, and over-the-top streaming sites and apps via desktop, smartphone and tablet.
Speaker: Jes Santoro, Head of Revenue, Advertising Cloud TV, Adobe
Who should attend? Marketers, media planners, data scientists, analysts, quants and others tasked with understanding and implementing campaign attribution and reporting solutions.