Track 5 - Frankenstack: Cross-Channel Media Planning, Buying and Optimization
Data-Driven Marketing: Separating Truth from Hype
Monday October 9th • 3:30 pm - 4:15 pm Sponsored By
At any marketing conference, you’ll receive plenty of advice about all of the things you should be doing. Be more targeted! Content creation is the name of the game! Be agile and data-driven! You must do programmatic. You’re bringing analytics in-house, aren’t you? Speakers cite anecdotes, but few cite real data. It’s time to speak the truth!
Marketing leaders from Bayer, Campbell Soup Company and Beckon join forces to reveal marketing trends that have little to no impact on the business, as well as highly effective strategies that few marketers have even considered. Leveraging Beckon's annual “Marketing Truth or Marketing Hype” report, the panel will debunk popular myths about modern-day marketing and the so-called best practices to which many marketers subscribe. Key points will include:
An overview of current marketing initiatives that require deeper scrutiny
Tactics and strategies you should add to the mix if you want to make the most of your marketing dollars
Real-world examples from leading brand marketers that help separate the truth from the hype
Who should attend? Brand marketers, media agencies and tech providers specializing in the ad-tech, mar-tech and marketing cloud solutions.