Track 5 - Frankenstack: Cross-Channel Media Planning, Buying and Optimization

Data-Driven Email Marketing: What’s New, What’s Next?

Tuesday October 10th • 1:30 pm - 2:15 pm Sponsored By
In today’s omnichannel world, email might not get the sexy headlines, but it’s as vital a part of the marketing mix as ever – if not more so. Jay Schwedelson, president and CEO of Worldata, is back by popular demand with insights into the latest data-driven email tactics that drive results. Join him and Fedex Services’ content strategy manager, Drew Bailey, for a candid look at the evolving role of this vital channel. Key learnings will include:
  • Measurable tactics for boosting the effectiveness of email marketing
  • Data-driven insights from actual campaign results
  • Requirements for leveraging email campaign data for improvement across channels
Who should attend? Brand marketers, media agencies and tech providers specializing in the ad-tech, mar-tech and marketing cloud solutions.