Track 6 - Sense & Respond: Tracking, Targeting, Attribution, ROI
Bleeding-Edge Video Engagement Metrics
Monday October 9th • 2:15 pm - 3:00 pm Sponsored By
Watch time, social sharing, channel subscribers, retention – there’s no shortage of metrics available for gauging video marketing success. But which data reveals the most about your brand’s video efforts? It’s time to look beyond the simple view count to uncover metrics with more meaning.
Key learnings will include:
Advanced video metrics to consider
Tips for determining the proper video analytics strategy for your brands
An inside look at the video engagement metrics relied on by top brands
Who should attend? Data scientists, analysts, quants, media planners and other marketers tasked with understanding and implementing campaign attribution and reporting solutions.