Robin Domeniconi is an award-wining marketer, strategist and brand builder who has launched, grown and led successful businesses across fashion, publishing, e-commerce and technology.
A passionate and innovative executive, her career has spanned digital and traditional platforms. She launched Real Simple in 2000 and turned it into a highly profitable and celebrated cross-platform brand. She transformed Microsoft from tech giant to advertising powerhouse. And she’s helped turn fashion e-commerce from a commodity business into a segment defined by premium brands and experiences.
Through it all, her focus has been on creating what’s next rather than defending what has been. That’s why the long list of honors she’s been awarded range from being named one of the “21 Most Intriguing” media execs by Media Industry News to a “Women to Watch” by Advertising Age, and has been profiled in The New York Times’ leadership-lessons column, “Corner Office”.
Domeniconi is currently Chief Marketing Officer at (RED), a division of ONE, the campaign and advocacy organization working to end extreme poverty and preventable disease around the world. Before joining (RED), she was the Chief Marketing officer for the e-commerce destination Rue La La where she oversaw marketing, branding, content strategy and member acquisition. In 2011, Domeniconi led the US launch of vente-privee with American Express, a $1.5 billion global fashion and e-commerce brand.
Prior to e-commerce, Domeniconi served as Chief Brand Officer of ELLE and ELLE DÉCOR, and oversaw the expansion of those leading fashion brands to serve audiences and advertisers through print, TV, online, mobile and consumer products.
Throughout her career, she has created new products, deployed leading-edge technology solutions and forged unprecedented creative partnerships, all with a sharp focus on building profitable, sustainable businesses. She is also known for her ability to spot, hire and mentor all-star talents who have gone on toleadership roles in multiple industries.
For Robin, a brand is a promise to consumers, and her every activity is defined by a singular purpose: to fulfill that promise.