Joe is a senior digital marketing executive with more than 18 years of experience leading teams in the development and optimization of interactive marketing initiatives. For the last 3 years, he’s served as Global Digital Marketing Manager for the Diabetes division of Medtronic with a focus on lead generation, demand generation, and analytics. Prior to that, Joe spent 6 years at Nestle USA managing paid, owned, and earned media efforts for well-known brands including; PowerBar, Stouffer’s, and Lean Cuisine. Joe previously held account management positions at both Young & Rubicam Advertising and Colby & Partners, helping his Lincoln, Land Rover and Suzuki automotive clients build successful website, email, and online advertising campaigns. He graduated from the USC Marshall School of Business with a MBA in Marketing and also holds a BA in Psychology from Vanderbilt University.
Joseph Ferry's Sessions
Data Glut. Now What? Reporting and Insights Generation for the Real World
Track 5: Automated media buying and optimization offers the ability to reach a targeted audience with highly relevant ads – at scale. Join senior brand marketers and media executives as they discuss the nuances, opportunities, and underlying data implications of tapping into the power of this technology.Explore Session