Ernan Roman (@ernanroman) is President of ERDM Corp. and author of "Voice of the Customer Marketing". He was inducted into the DMA Marketing Hall of Fame due to his innovative Customer Experience strategies and Voice of Customer research.ERDM conducts specialized Voice of Customer research to identify Customer Experience strategies and actions. These strategies generate significant increases in revenue for clients including IBM, Mass Mutual, QVC, Gilt and HP. Ernan was named by the Online Marketing Institute as one of the Top 40 Digital Luminaries and by Crain’s BtoB Magazine as one of the 100 Most Influential People in Business Marketing.His widely read blog, Ernan's Insights on Marketing Best Practices appears in Huffington Post, CMO.com, Forbes, CustomerThink, CRMC and Business2Community.
Ernan Roman's Sessions
Powerful Personalization: How TIAA and Shinola Provide Value and Avoid “Creepy”
Track 4: How can you use customer data to deliver uniquely powerful personalization and while avoiding the dangers of alienating those suspicious of how marketers use their data? Join top retail and brand marketers as they discuss the latest technologies and tactics that are paving the road to true one-to-one marketing.Explore Session