A retail and ecommerce veteran of 20 years, Dennis Kopitz joined Shinola in 2013 and serves as Director of Ecommerce. Dennis combines a passion for technology, marketing and a practical business sense to solve complex problems with innovative solutions, as he manages 20 full-time employees spanning across merchandising, software development and customer service departments. Prior experience includes VP of Engineering at Grand River Interactive designing and building cutting edge ecommerce solutions for global brands including World Kitchen, Hickory Farms, Steelcase, and others.Previously at Skis.com for over 10 years, he led the technical innovation transforming the brick and mortar sporting goods retailer into an Internet Retailer 500 company. Dennis is a Michigan native with a BA from San Diego State University.
Dennis Kopitz's Sessions
Powerful Personalization: How TIAA and Shinola Provide Value and Avoid “Creepy”
Track 4: How can you use customer data to deliver uniquely powerful personalization and while avoiding the dangers of alienating those suspicious of how marketers use their data? Join top retail and brand marketers as they discuss the latest technologies and tactics that are paving the road to true one-to-one marketing.Explore Session