As a product marketing manager for Adobe Campaign, Adobe’s cross-channel and email marketing solution, Ben Tepfer enjoys the role of storytelling and solving brands’ problems. He spends his time building narratives around Adobe’s software and matching them to the individual needs of companies.
Today, Ben is responsible for marketing Adobe Campaign’s business in two industries: media and entertainment (he loves an occasional Netflix binge) and travel and hospitality (which is great, since he loves to get out and explore). Ben speaks at prominent industry conferences such as &THEN Marketing Conference, Brand Marketers Summit, Digital Pharma East and has been featured in publications such as Entrepreneur, Adweek, Huffington Post, VentureBeat, and MediaPost.
Ben Tepfer's Sessions
Cross-Channel Marketing Technology in Action
Track 6: Spending on analytics solutions has never been higher, and yet marketing executives have never felt so overwhelmed by data. Join the industry’s top analytics experts as they discuss the latest metrics that matter in pre- and post-conversion tracking, as well as innovative solutions for audience tracking and targeting.Explore Session