Aaron is a Vice President and GM at MediaMath, managing all aspects of client success, from sales through activation and support. MediaMath is the global leader in transparent and outcomes-based programmatic advertising technology for the Enterprise. MediaMath empowers marketers to activate data, automate execution, and optimize every interaction across all addressable media channels.
Previously, Aaron was Global Director of Media Solutions at EA, overseeing all strategic partnership, ad sales, client services and go to market positioning for the company. Lassila led a talented team of media executives to bring cutting edge, cross-platform audience engagement opportunities to marketers. Over time, Lassila established himself as thought leader in digital media, bringing games to the forefront as a best in class method for brand marketers to engage consumer audiences. In 2005, Lassila was a co-founder of the in-game advertising group at EA, leveraging his background in sports and event sponsorship to develop relevant advertising programs for top marketers wishing to tap into EA’s massive audiences via a global portfolio of best-selling interactive entertainment properties across multiple platforms.
In addition to his management experience at EA, Mr Lassila previously worked in media sales/sponsorship/partnership management roles at Microsoft, Double Fusion, Clear Channel Entertainment (now Live Nation) and Kemper Sports Marketing.
Lassila has also served in advisory capacities at Mozilla (where he helped the company to prepare an offering for the advertising market for the first time) and BrandBoards (a live event video ad technology that reaches captive and engaged sports & music fans in the US through a network of digital screens at scale). Aaron is a proud graduate of the University of Oregon (Go Ducks!) and lives in San Francisco with his wife and two daughters (Go Giants!).