Track 1 - How Data Drives Business Outcomes: The C-Suite in Alignment
The ROI of Becoming Data-Driven: How Do You Measure Success?
Tuesday October 10th • 2:45 pm - 3:30 pm
People are talking to their washing machines, uploading their family photo albums into ether and expecting their local coffee shops to have their orders ready before they even show up. Consumer behaviors are changing so quickly that today’s data-driven marketer can scarcely keep up. In this session, we’re here to help.
Key learnings will include:
IoT trends you need to be tracking (and the ones you can ignore)
Latest developments in cloud computing and data storage and management
Who should attend? Senior executives, managers and stakeholders at brands, agencies, platforms, and media and technology companies who are focused on innovation within the marketing industry and their organizations.