Track 2 - Data Disrupts Everything: Sensors, IoT, The Cloud, Connected Home & Car
The Connected Car, Your New Media Channel
Tuesday October 10th • 1:30 pm - 2:15 pm
This year, Ford and Amazon are building an Alexa integration into Ford’s SYNC 3 infotainment system. Meanwhile, Hyundai is teaming with Google to make its cars voice-operable via Assistant. Others will follow. But can marketers keep up? Are brands and their data teams ready to ride shotgun with today’s connected drivers?
Key learnings in this session will include:
Latest developments in auto manufacturer tech integrations
Case studies from brands tapping into the connected-car opportunity
Data implications of these new media opportunities
Who should attend? Senior executives, managers and stakeholders at brands, agencies, platforms, and media and technology companies who are focused on innovation within the marketing industry and their organizations.