Track 5 - Frankenstack: Programmatic & Media Optimization

Programmatic TV = the Best ROI in AdLand

Monday October 9th • 1:15 pm - 2:00 pm Sponsored By
According to eMarketer's first forecast on the topic, spending on programmatic TV is expected to more than double to $2.16 billion in 2017 and continue increasing to $4.4 billion by 2018. That’s still only 6 percent of overall TV spending – but it’s a 6 percent worth watching. After all, isn’t it high time that marketers use data and automation to more precisely target specific consumer audiences with their massive TV spends? Programmatic TV will be transformative in that regard. Key learnings in this session will include:
  • The current state of programmatic TV
  • Tips for getting started in this nascent space
  • Results from brands that have actively embraced this emerging opportunity
Who should attend? Brand marketers, media agencies and tech providers specializing in the ad-tech, mar-tech and marketing cloud solutions.