Track 6 - Sense & Respond: Tracking, Targeting, Attribution, ROI

Measurement Misadventures

Monday October 9th • 3:30 pm - 4:15 pm Sponsored By
We learn from our mistakes. And if we’re lucky, we can learn from the mistakes of others before we commit the same blunders. Join this marketing therapy session for a candid discussion of metrics missteps – and recoveries. Key learnings will include:
  • Common metrics missteps in emerging data disciplines
  • Tips for identifying data strategies that have gone off the rails
  • Candid discussion from marketers well-versed in data damage control
  Who should attend? Data scientists, analysts, quants, media planners and other marketers tasked with understanding and implementing campaign attribution and reporting solutions