Track 2 - Data Disrupts Everything: Sensors, IoT, The Cloud, Connected Home & Car

Innovations in Social Data: Extracting More for Your Money

Monday October 9th • 1:15 pm - 2:00 pm
Instagram users like more than 2,430,000 posts every minute. In that same amount of time, Snapchat users watch more than 6,944,000 videos, while Facebook Messenger users share upwards of 216,000 photos. Every. Minute. Meanwhile, brand spending on social platforms has never been higher, yet brands are barely scratching the surface when it comes to leveraging the mountains of ceaseless social data pouring into these platforms. How can marketers draw out more meaningful metrics for their money? Key learnings in this session will include:
  • New social data management tools worth testing
  • How to sort through mountains of social data to find useable insights
  • The latest metrics and measurements available on the largest social platforms
Who should attend? Senior executives, managers and stakeholders at brands, agencies, platforms, and media and technology companies who are focused on innovation within the marketing industry and their organizations.