By 2020, 75.9 percent of all online display ad revenue will be mobile, translating to roughly $84.5 billion. At that time, more than 60 percent of those mobile display ads will be native. That translates to $53.4 billion in ad spend. Are your media and data teams prepared to capitalize on the opportunities inherent in this shift?
Key learnings in this session will include:
An overview of native mobile ad formats
Underlying key metrics for tracking and optimization
Creative case studies and best practices
Who should attend? Creative- and mobile-focused executives and managers within brands and agencies.