Track 3 - Data-Driven Creative Excellence

In-App Native Mobile Ads

Tuesday October 10th • 2:45 pm - 3:30 pm
By 2020, 75.9 percent of all online display ad revenue will be mobile, translating to roughly $84.5 billion. At that time, more than 60 percent of those mobile display ads will be native. That translates to $53.4 billion in ad spend. Are your media and data teams prepared to capitalize on the opportunities inherent in this shift?   Key learnings in this session will include:  
  • An overview of native mobile ad formats
  • Underlying key metrics for tracking and optimization
  • Creative case studies and best practices
  Who should attend? Creative- and mobile-focused executives and managers within brands and agencies.