Track 4 - Customer-First Extreme Personalization: AI & Machine Learning
Humanizing Data Tools: How to Present Data in a Way Marketers Can Actually Use It
Monday October 9th • 2:15 pm - 3:00 pm
In today’s business world, marketers know better than anyone the value of quality data. We need to be able to work with data, think about data, and analyze data to make better decisions across the customer journey. The future of businesses will demand the democratization of data to every group in a company. Come learn how American Express and others are leading the way by making data the cornerstone of their companies and developing tools that enable marketers to truly tap into its power.
Key learnings in this session will include:
Key stakeholders to involve (and questions to ask) when developing data tools for your marketing organization
Basic principles to apply when looking to draw out actionable insights from bulk data
Real-life solutions to data democratization from leading brands
Who should attend? Senior executives, managers and stakeholders at brands and agencies who are focused on data management and transformation within the marketing industry and their organizations.