Track 1 - How Data Drives Business Outcomes: The C-Suite in Alignment

How to Leverage Marketing Data to Become a Change Agent

Monday October 9th • 3:30 pm - 4:15 pm Sponsored By
Your organization’s data tells a story – a story about what has been, what will be, and what could be. Are you listening? More importantly, is your organization adapting its approach, despite the sometimes-surprising nature of your data revelations? Marketing executives can leverage data to serve a change agents within their organizations, on both the macro and micro levels. Come listen to the inspiring learnings of two such bold leaders, whose marketing journeys have often found them at the forefront of organizational evolution. Key takeaways will include:
  • A real-life story of using data to challenge a company’s voice and ignite a transformation
  • How to leverage data to challenge assumptions around brand programming and content
  • Inspirational insights into the challenges and fulfillment – both personally and professionally – that accompanies the role of the change agent
Who should attend? Senior executives and stakeholders focused on the business impact of data on the organization.