Track 4 - Customer-First Extreme Personalization: AI & Machine Learning
How Mobile is Redefining Omni-Channel
Tuesday October 10th • 2:45 pm - 3:30 pm
As smartphones become an increasingly ubiquitous part of the shopping experience, it’s no wonder that most brands are on the journey to becoming mobile-first. But mobile is just one part of the omni-channel story. As online behemoths like Amazon increasingly encroach on the retail space, traditional retail brands are challenged to distinguish themselves and build customer loyalty via seamless and memorable connections of the digital and physical consumer experiences. Come learn from the brands that are doing it best. In this session, you’ll hear:
Actionable tips to build memorable omni-channel experiences
Real-life solutions to mobile obstacles
Brand case studies from giants like Nordstrom and others
Who should attend? Retailers, brand marketers, brand merchandisers, e-commerce specialists and partners responsible for personalization and optimization of the customer journey.