Track 3 - Data-Driven Creative Excellence

Dynamic Creative Optimization in Action

Monday October 9th • 11:00 am - 12:00 pm Sponsored By
Dynamic creative optimization (DCO) enables marketers to automatically differentiate and custom-tailor ad creative to consumers using data. Doesn’t that sound nice? But getting DCO right isn’t as simple as picking a tech solution, setting it and forgetting it. You need to be prepared to dig deeper. Key learnings in this session will include:
  • An overview of DCO solutions
  • Best practices for implementing DCO solutions
  • Brand case studies from those doing it right
Who should attend? Creative- and mobile-focused executives and managers within brands and agencies.