In today’s omnichannel world, email might not get the sexy headlines, but it’s as vital a part of the marketing mix as ever – if not more so. Jay Schwedelson, president and CEO of Worldata, is back by popular demand with insights into the latest data-driven email tactics that drive results. Join him and Fedex Services’ content strategy manager, Drew Bailey, for a candid look at the evolving role of this vital channel.
Key learnings will include:
Measurable tactics for boosting the effectiveness of email marketing
Data-driven insights from actual campaign results
Requirements for leveraging email campaign data for improvement across channels
Who should attend? Brand marketers, media agencies and tech providers specializing in the ad-tech, mar-tech and marketing cloud solutions.