Track 5 - Frankenstack: Programmatic & Media Optimization

Data Convergence: Digital Smacks Into Physical

Monday October 9th • 11:00 am - 12:00 pm Sponsored By
Customer experience is fast overtaking price and product as a key brand differentiator. And yet creating the quintessential “omnichannel” experience as customers bounce between digital and physical research and purchase environments is far from simple. If marketers aren’t properly syncing their online and offline customer data, they don’t stand a chance of understanding -- much less optimizing -- the path to purchase. This session will delve into the strategies and systems required for success. Key learnings in this session will include:
  • Current barriers to creating true omnichannel experiences
  • New opportunities and tactics for syncing online and offline data
  • Tips from marketers in the online-offline data trenches
Who should attend? Brand marketers, media agencies and partners focused on understanding and implementing ad-tech, mar-tech and marketing cloud solutions.