Data and Marketing in the Age of Autonomy

Sunday October 8th • 2:15 pm - 2:30 pm
Automation has gone wild: artificial intelligence stealing jobs, millions of robots building billions of devices, self-driving cars, and killer drones. The ability to make smart machines run without people is here. What does this mean for marketing and data programs today and in the near future? Will a bot run your next campaign? Digital transformation expert Larry Smith will elucidate, with key takeaways including:
  • The current state of automation on a macro level
  • The core technologies transforming today’s human (and machine) interactions
  • Real-world examples of marketing technology pivots for the new automated reality