Track 2 - Data Disrupts Everything: Sensors, IoT, The Cloud, Connected Home & Car
Alexa, Google, Cortana, Siri, Viv: The Marketer’s New Bestie?
Monday October 9th • 11:00 am - 12:00 pm
“Alexa, I want a pizza.” “Siri, read me today’s news headlines.” “Google, add shaving cream to my shopping list.” Gartner predicts that, by 2018, about 30 percent of our interactions with technology will be through conversations with smart machines, and the brands enabling these experiences are gaining access to an entirely new dimension of customer insights. But how are these insights feeding back into the broader consumer data picture?
Key learnings in this session will include:
Real-world examples of successful connected-home campaigns
Tips for capturing consumer insights from voice interactions
Best practices for IoT data management
Who should attend? Senior executives, managers and stakeholders at brands, agencies, platforms, and media and technology companies who are focused on innovation within the marketing industry and their organizations.