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Kobe Bryant Selects DMA’s &THEN as Early Speaking Venue to Shape Bryant Stibel’s Technology, Data and Media Investments

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&THEN Heads to the West Coast, With a Special Welcome!

Snapchat and the Cool Factor of Hard-to-Use UI

What AR Games Like Pokemon Go can do for Marketers

Be Curious. Defy Boundaries. Look Beyond.

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- May 4, 2016 - BY dma

Time Warner Cable and OgilvyOne Worldwide Travel Across Time

Time Warner Cable’s core business was under pressure as people increasingly streamed content from alternative sources, across multiple devices. To compete and acquire more subscribers, Time Warner Cable wanted to build awareness and educate people about their TWC TV App,...

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, - May 4, 2016 - BY dma

What Marketing, Cities and the U.S. Economy have in Common. Data.

Cities around the world are following the lead of the marketing industry, investing in data and technology to create efficiency and effectiveness in hopes to fuel growth and insulate themselves against economic downturns. LA exemplifies those initiatives whether it’s the...

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, , - May 4, 2016 - BY dma

&THEN Preview – Guthy-Renker’s Seth Radwell on Key Trends & LA

Welcome to &THEN Preview, an inside look at LA and its booming adtech and martech scene that awaits you at &THEN in Los Angeles, October 16-18. Los Angeles has become the epicenter of media, pop culture and a booming tech...

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, - May 4, 2016 - BY dma

LA – Capital of the 2016 Creative Economy

(and where you need to be Oct. 16-18 for &THEN) If you and your organization have anything to do with creativity, LA should be on your destination list. Now. Today. And certainly October 16-18 when &THEN, DMA’s live event and...

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- May 4, 2016 - BY dma

Big Data Meets Big Creativity

One Marketer’s Take on The Science of Creativity Not too long ago Guinness ran a contest to put together the ultimate fan foursome including then golf champion Grahame McDowell. At the time it started me thinking about who would make...

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, - May 4, 2016 - BY dma

Watch this (3rd most popular TED Talk of all time). Lead better. Grow sales.

&THEN see Simon Sinek in person Like a great tune, a great presentation can never be seen too many times. Greatness inspires us, shows us new ways of looking at opportunities and risks, and propels us to do something different...

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- May 4, 2016 - BY dma

DMA’s MARKETING X-FACTOR Panel: Answering the Martech and Adtech Industry’s Diversity Challenges

The predominant headline for the martech and adtech industry the last two weeks has been diversity… or the lack thereof. DMA, the only association in the industry that is truly and uniquely ecosystem-wide and represents all the participants in the...

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- May 4, 2016 - BY dma

ECHO Elites – This Campaign Made Insurance Emails Into High Impact Sales Drivers

Featuring the “Turning Words Into Action” Campaign Echo Elites Badge-01The International ECHO Awards assemble the best and brightest to celebrate excellence in data-driven marketing. Nominees are culled from around the world, hoping to win one of the marketing discipline’s most...

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