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Kobe Bryant Selects DMA’s &THEN as Early Speaking Venue to Shape Bryant Stibel’s Technology, Data and Media Investments

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&THEN Heads to the West Coast, With a Special Welcome!

Snapchat and the Cool Factor of Hard-to-Use UI

What AR Games Like Pokemon Go can do for Marketers

Be Curious. Defy Boundaries. Look Beyond.

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, - October 10, 2016 - BY dma

Connecting with Cord Cutters through Relational Advertising

Have you heard of cord cutters? A Cord cutter is someone who has stopped paying for expensive cable TV and instead uses an Internet-based service to get on-demand television programming. They don’t believe in paying to access television networks —...

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, - October 8, 2016 - BY dma

Three Steps to Turn Your Direct Mail Operations In to a Profit Center

Pamela Spain is Vice President, Enterprise Accounts at ‎InnerWorkings Snarled deadlines, and a mercurial, difficult-to-navigate postal service. Managing an effective direct mail program introduces countless challenges. Fortune 500 companies are charged with creating attention-grabbing campaigns and tracking mail as it...

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, - October 7, 2016 - BY dma

Top Three Tips For Improving Your Content Marketing

With a growing number of content marketing options to choose from, today’s marketers must be extremely selective about how to allocate funds, as well as which channels to scale. In order to produce unique campaigns that target specific audiences across...

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, - October 6, 2016 - BY John Egan

24 Things You Should Know About Kobe Bryant

Kobe Bryant is an on-the-court and off-the-court legend. In an NBA career spanning 20 years, Bryant carved out a reputation as one of the best players to ever don an NBA uniform. Away from the basketball arena, the future Hall...

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, - October 5, 2016 - BY Michael Foster

Using Email Marketing in a Messaging World

Email is old and many marketers think it’s boring, but it still delivers one of the highest ROIs of any marketing channel if used correctly. This fact has created a rare opportunity for savvy marketers to beat the competition. By...

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, - October 4, 2016 - BY Eric Schaal

The Dos and Don’ts of Marketing to Millennials

Millennials spend over $200 billion in the U.S. every year, and the number is steadily on the rise. Considering the generation now represents 24 percent of the U.S. population and outnumbers baby boomers, it’s easy to see why businesses consider...

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, - October 3, 2016 - BY Barry Eitel

Jamie Gutfreund and Generation Z

You might not expect one of the leading experts in marketing to millennials and Generation Z to have a career stretching back 20 years, but Jamie Gutfreund, the global chief marketing officer for digital ad agency Wunderman, might understand the...

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, - September 29, 2016 - BY Clint Demeritt

How Video Games Crowdsource to Success

Crowdsourcing can be one of the hardest targets to hit in marketing. Getting people to engage with your brand is difficult enough; getting them to contribute time and effort to help your brand build a project can be a herculean...

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, - September 28, 2016 - BY Michael Foster

Tapping the Human Psyche to Grow a Legacy Brand

Brands resonate with people. We don’t just like brands—we have emotional connections to them. But that isn’t natural—marketers, advertisers and celebrities spent years, even decades working to create that emotional connection, despite many consumers’ insistence that they aren’t influenced by...

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, - September 27, 2016 - BY Eric Schaal

Get the Proof for What Drives Business

In the midst of a campaign, brands will try to engage a target audience through social media, an app, or on sites where customers leave reviews. But which of these is actually driving real business? Depending on the product in...

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