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Speakers RELATED NEWS

, , - October 14, 2016

Mapping the Consumer Journey with Quantifiable Creativity (or How to Get More Results with Less Marketing Spend)

Sean Shoffstall is GM/VP of Marketing at Mapp Digital All marketers who attend DMA’s &THEN strive to achieve the next click, impression, download, and if they’re lucky enough, a successful conversion through their digital outreach. However, marketers are becoming ever...

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, - October 13, 2016

CURIOSITY, INTUITION and DATA:
DESIGNING a NEW ALLIANCE between ANALYTICS and MARKETING

By Joshua Reynolds Head of Client Consulting and Marketing, Quantifind Josh Reynolds is the moderator of &THEN Inspiration panel “Marketing NeXt: A look into the Lens @ 2017 and Beyond”. Click here for more Marketers are in a dysfunctional relationship...

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, - October 10, 2016

Data Fills in the Blanks for Advertisers and Marketers

By Kevin Dean, President and General Manager of Targeting, Experian Marketing Services Data. One of the few words in the dictionary that can cause marketers to be filled with excitement and suffer from massive headaches at the same time. There’s...

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, - October 10, 2016

Connecting with Cord Cutters through Relational Advertising

Have you heard of cord cutters? A Cord cutter is someone who has stopped paying for expensive cable TV and instead uses an Internet-based service to get on-demand television programming. They don’t believe in paying to access television networks —...

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, - October 6, 2016

24 Things You Should Know About Kobe Bryant

Kobe Bryant is an on-the-court and off-the-court legend. In an NBA career spanning 20 years, Bryant carved out a reputation as one of the best players to ever don an NBA uniform. Away from the basketball arena, the future Hall...

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, - October 3, 2016

Jamie Gutfreund and Generation Z

You might not expect one of the leading experts in marketing to millennials and Generation Z to have a career stretching back 20 years, but Jamie Gutfreund, the global chief marketing officer for digital ad agency Wunderman, might understand the...

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, - September 22, 2016

My Kingdom for a Tight Brief

Ian Baer is Chief Strategy Officer at Rauxa. Ian will be presenting “How to Write a Perfect Brief” at this year’s &THEN conference, October 16–18 in Los Angeles. A headline for an underwear ad? Actually, it’s a direct quote from...

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, - September 22, 2016

Tyler Oakley: YouTube Star and White House Advisor

When Tyler Oakley was a freshman at Michigan State University, he uploaded his first video on the relatively new platform of YouTube, just like many college kids. However, unlike most of the millennial faces filming themselves for the yawning masses...

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, - September 19, 2016

ComScore’s Alex Banks Discusses the Latest Leaps in Measurement

In the simplest terms possible, comScore’s goal is clear: “to become the leader in cross-media audience and campaign measurement,” said Alex Banks, the company’s vice president of marketing solutions, in a July interview in New York City. But there is...

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, - September 14, 2016

Shanté Bacon Reveals Her Secrets at &THEN

When Shanté Bacon was a little girl, becoming a marketing strategist and brand-building powerhouse wasn’t on her mind. Instead, she wanted to dress the windows at Macy’s. A few decades later, she’s getting people’s attention but on an international scale...

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